Like a Virgin: Secrets They Won't Teach You at Business School never really read the book, but somehow Richard Branson has influenced my entrepreneurial . Like a Virgin: Secrets They Won't Teach You at Business School [Richard Branson] on mtn-i.info *FREE* shipping on qualifying offers. It's business school. Editorial Reviews. About the Author. Sir Richard Branson is an international entrepreneur, adventurer, icon, and the founder of the Virgin Group.
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download Like A Virgin: Secrets They Won't Teach You at Business School by Sir Richard Branson (ISBN: ) from site's Book Store. Everyday low. In Like a Virgin: Secrets They Won't Teach You in Business School, Richard to like hot-air balloons and goatee beards to appreciate Branson's business bible". Richard Branson is one of the world's business icons. If you work or study in a business school it is almost impossible to resist a title such as.
What then are the secrets behind his unparalleled success? Let me now highlight some of its key themes. Entrepreneurship As a serial entrepreneur, Branson is well known for starting myriad businesses in seemingly unrelated fields. After all, he did venture into opening Virgin Atlantic an airline after his initial forays into music. While risk taking is part and parcel of entrepreneurship, Branson also advised readers to protect their downside.
This reduced his financial risk for the business. Making mistakes and failing is par for the course.
Case in point: Virgin Cola which fought valiantly but lost against beverage juggernauts Coke and Pepsi. Launching New Businesses Openly sharing mistakes made when launching businesses which subsequently flopped, Branson provided four useful tips when starting new businesses.
This is due to the uncertainties of how businesses could go over the long-term. While he is always involved in launching new businesses, he chooses to relinquish the reins once the new management team begins to form. Branding and Publicity Smarts With a flair for the theatrics, Branson is a media magnet.
Acting on the advice of his mentor Sir Freddie Laker , he milked his personal image to great effect when launching any new businesses. For example, Branson dressed as a bride when launching Virgin Brides several years ago. More recently, he dolled himself up to be an Air Asia stewardess after losing a bet to his business partner and friend Tony Fernandes. One of the most common reasons people leave a job is because they were not listened to.
One guideline that we rely on is that if a new business has the potential to damage your brand in any way, you should not invest in it. We feel strongly that there is little point in entering a new market unless it gives us the chance to really shake up an industry.
At all the Virgin airlines for instance, if we are creating a new aircraft cabin we will always have the marketing, design and management teams involved from the very beginning. Between and , Virgin created three new billion-dollar companies, all from scratch and in three different countries.
Virgin Blue now Virgin Australia took 35 percent of the aviation market and reduced fares dramatically. Virgin could never have grown from Student magazine to the hundreds of companies it is today were it not for a steady stream of intrapreneurs who looked for and developed opportunities.
If death and taxes are the only sure-fire things in life, then the only certainty in business is that one day things will go wrong.
One of your priorities has got to be emergency planning. To be honest, when my friends and I started the first Virgin business forty years ago, we had no master plan — especially not one for a group of companies that by would number more than four hundred businesses around the world and employ 50, people.
Palm sold me on their own funky version of the MP3 player and a range of accessories. I insisted we push on and launch our very own MP3 player, Virgin Pulse!
Though that product and its successors were critically acclaimed in the United States, the Virgin Pulse bombed and we had to write off our investment. Training is not a one-off thing. To stay on top of market developments, recurrent training and refresher courses should be an ongoing part of company life — and budgets. Try using a Twitter-like template to refine the essence of your concept into just characters.
The world is flat now; its workforce is increasingly mobile.
However, my story is a very personal one; my strategy will not work for everyone. How do I inspire?
How do I appreciate and congratulate? How do I hold people accountable in ways in which their personal worth is still recognized? This question of leadership is one of the questions with which I am consistently grabbling. Any more questions? Good, objective analysis of the growth and strategy of site.
Learn about the man and his strategy. Nobel Prize winner and one of the best sellers this year.