written six books on these popular charismatic “cool birds”. A recent tourism brochure justifiably . Fashion photography has allowed me to express my crea-. Fashion Photography is a genre of photography Book Publishers/Editors. Where does the Money Come Notable Fashion Photographers. • Richard Avedon. The precursors of fashion photography go back to the eighteenth century, Beaton designed book jackets and costumes for charity matinees.
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fashion photography books pdf free download. Fashion photography has been the guideline on how to look and mtn-i.infong a career as a professional. PhOiographiqlle" appears to have been the earliest fashion photographs. These photographs were made for French pattern books around and (De. The script also involves the history of fashion photography and how it developed over the years were made for French pattern books around and 4.
Do check it out. This eBook is also available for the Kindle on site. Light will no longer be your excuse for bad photos. In this eBook, photographer Scott Bourne gives you tips to get sharper images and avoid blur. You should check this out. Urban Exploration Photography, by Neil Ta Photographer Neil Ta has been involved in urban exploration photography for quite some time now and through this eBook, he shares everything he has learned over the years.
If you are fascinated by urban exploration and looking to learn the ropes, this can be a valuable resource. So, grab your camera and start exploring your city for abandoned spaces! Street Photography for the Purist by Chris Weeks Street photographer Chris Weeks shares with you why street photography is easy and difficult at the same time. Filled with lots of fantastic images and insights on the craft, this eBook will give you a lot to think about and offer you plenty of ways to improve your street photography.
If you like cycling and photography, you are going to love this one. Introduction to External Flash Photography This is a very concise guide on external flash photography. The book is barely 9 pages long and it gets straight to the point. It has dedicated sections on explaining the use of flash outdoors and how to achieve great results, all in an easy to understand language. How to Take Stunning Food Photos If you like food photography, this eBook will prove to be a valuable resource for you.
From lighting considerations to composition suggestions, a lot has been covered in this book to get you started. According to the book, there are essentially two things that make a stunning food photo — appropriate exposure and a thoughtful composition.
For more tips, download the eBook! Keep this in hand and give this a read whenever you feel uninspired, or want something to read while on the bus or subway. Lighting , by Strobist The ever popular online lessons on lighting in photography, Lighting , can be downloaded as a single file for a handy reference. It will teach you everything about lighting — lighting equipment, artificial lighting, balancing it with natural light, lighting patterns and many more tricks.
If you are looking for an in-depth primer on lighting, Lighting will be a great place to start. Nine Motivational Essays on Photography, by Scott Bourne As photographers, we periodically experience a creative block that leaves us unmotivated.
Undecidability in Photography Photographs have been retouched for about as long as photography has existed. The desire to perfect the photograph was surely there from the beginning, to make it conform to a particular stylistic standard and the taste of the client. The Countess Castiglione, a legendary beauty and the prototype for many contemporary models, colored and drew on her own photographs to maximize their effect. Indeed in the nineteenth century, doctoring of portraits was practically obligatory.
An empty, flattened mask was cherished as a successful portrait. Tastelessness knew no bounds, and trade in it flourished. As we will see, this has continued. In the wake of these revelations, the credibility of photography was compromised. Can news photographs be trusted as long as journalists remain prepared to resort to photo montages in search of a sensational story? And finally, the more fundamental problems: what are the ethical consequences of this loss of visual credibility?
Where is the line between the documentary qualities of photography and the artifice of art? The most common tools now used to process photographs are Adobe Photoshop, Adobe Illustrator, and other special software that can combine up to twenty images into one. But the problems with Photoshop have recently led to increasing criticism. Gone is the time when Photoshop was adopted enthusiastically, and consumers more and more often reject Photoshop as a lie, a trick intended to deceive them.
This is particularly apparent in the case of photographs meant for advertising. The gravest doubts in this regard concern the documentary accuracy of photography in advertisements. And while there are various new programs that allow users to determine whether Photoshop has been applied, these are used primarily by specialists, and ordinary consumers raise the red flag only when a picture is egregiously altered.
Nevertheless, this practice is in fact quite widespread, and there are even advertising agencies that specialize in creating photo-montages from various body parts. Models are often chosen based on the supposed perfection of a specific body part. Sometimes you have to strip images together to get all three perfect. It should come as no surprise that such an aesthetic leads to an alienation that gives rise to doubts on the part of consumers, and even potential conflicts.
These confrontations, which have been repeated in various countries and with various causes, often include the same echoing arguments from the opposing sides. Basically you lie to people.
You create … a picture and then they adapt to that picture. You can bring people up in taste level, you can bring them down in taste level, just by what you create.
These frequently reproduce the Hollywood glamour standard of sensual beauty, combining ideals developed in the mids and s, when photography and retouching began to follow set rules to achieve the effect of glamour.
The pioneers of this technique were the Hollywood photographer Edward Steichen and, just after him, George Hurrell.
They were the first to establish the canonical features of glamour photography: an aura of sensuality, a particular lighting that made the subject appear to shine, streaming illumination, a focus on the face, and sharply contrasting tones. The most common alterations in magazine photography are to create an even hairline, render the whites of the eyes pure white, and create a smooth philtrum, flawless armpits, sharp elbows, round breasts, smooth knees, and symmetrical feet with evenly sized toes.
Typical tasks when retouching photos are to make someone thinner, take out a wrinkle, remove extra hairs, even out the color, adjust the silhouette of the outfit, and fill in the holes in the hairdo. Any disruption of the smooth contours of the body is interpreted in this framework as indecent, a scandalous manifestation of repressed Nature.
By way of example, they pointed out that no natural human body has a waist circumference less than its head circumference. The feminist website Jezebel once had a regular column entitled Photoshop of Horrors, which presented stark examples of bodily distortions: impossibly twisted arm positions, unbelievably narrow knees, extra body parts, and missing body parts28 in June issue of the Chinese version of Vogue, the Dutch model Doutzen Kroes was deprived of her right leg.
Adobe Photoshop day cream. The finished product in each case was a mashup with two sides of a face, before and after processing with Photoshop.
The difference was so striking that it rendered the unaltered faces almost unrecognizable. Recent years have seen an increase in the number of scandals associated with the use of Photoshop: in , the famous comedy actress Lena Dunham Plate 5 was photographed for the cover of the American edition of Vogue, but her fans were disappointed when they hardly recognized her after the extensive alterations.
The photographer was the famous Annie Leibowitz, who decided to shoot Dunham as her character Hannah from Girls. Along with Dunham, the shoot included her co-star Adam Driver. It is noteworthy that his fate was considerably different: his face and body remained largely untouched as did the dog in the shot. However, in the case of Lena Dunham, who is not a professional model but rather an actress known for her intelligence, this standard approach was unexpected to say the least.
Protesting Against Photoshop Owing to the rise in public scandals over Photoshop horrors, the movement against Photoshop has mounted steadily. A new fashion for naturalness is developing: the original, unadorned appearance is proving to be more compelling.
The creators of the project wanted to emphasize the body in action rather than its static outward attributes. The hardest task was the final one: tell about shaming comments made about a particular part of your body and then post a photo of the same body part. The reaction to the Body Positive project, from both viewers and participants, was resoundingly affirmative.
One that talks about the female body in terms of what it can DO and not what it looks like. The picture gained honors at the Sydney Film Festival and has enjoyed great success.
Reactions from Stars Certain celebrities have also spoken out against alteration of their photographs and begun to post unaltered photos online. Some have requested that magazines remove their retouched photographs. Emma Thompson and Rachel Weisz have issued statements against unrealistic beauty retouching in ads.
A similar event involved the American actress Zendaya Plate 6 She also posted selfies on her Instagram page after the magazine Modeliste published photos of her with significant alterations: her thighs and waist were narrowed, and her skin lightened.
Hence the protest against manipulation of photographs is gradually becoming an indicative trend, and in some cases even an advertising technique. Aerie, a lingerie brand, increased its sales substantially after it began refusing to use Photoshop in advertisements.
Legislative Initiatives History provides us no shortage of examples of laws regulating fashion. Sumptuary laws date back to Middle Ages as a means of regulating trade or status.
Our era requires different sorts of laws. The bill proposed implementing recommendations from experts for high-risk categories: children and adolescents, and so on. In , the bill did not pass. In , another attempt was made and this time more progress was made. The bill has not yet been passed and at this writing is in committee, which is just the first stage of passage.
The final aim of the bill on truth in advertising is to create a legal mechanism to track post- processing changes made to bodily proportions, alterations to skin tone, and reducing signs of age. A similar law was passed in France in December of The fine for failure to comply with this law is 37, euros.
A second innovation of this law is that models working in France must submit a medical certificate which, among other things, indicates their body mass index and states that they are permitted to work professionally in the modelling industry.
The fine for failing to have such a certificate is 75, euros. This law is meant to fight anorexia and eating disorders among young people.
This issue has been raised regularly on Change. The petition was created by photo editors from well-known glamour magazines. Remove a pimple or that crazy stray hair if you must, but other than that let their natural beauty shine!
A petition initiated by the fourteen-year-old Julia Bluhm for submission to the editors of Seventeen magazine met with more success.
The petition received more than 86, signatures.
As of this writing, Seventeen continues to publish one photo spread per month without the use of Photoshop. Since its inception, these photos of ordinary women, far from the expected appearance of models — plump, aged, freckled, and so on — have been enshrined in the history of advertising. And yet, as was later revealed, even these photographs were retouched with Photoshop.
In , again on Change. Concerning the suggestion that they specially label ads made with Photoshop, Dove chose to remain silent.
These are but a few examples that reflect a crisis of representation in fashion photography and in advertising in general. The French philosopher Jean Baudrillard developed the now famous idea of the simulacra, an imperfect copy, a sign that does not reflect reality.
Baudrillard identified four forms of relationship between sign and reality: 1. It is the reflection of a basic reality; 2. It masks and perverts a profound reality; 3. It masks the absence of a basic reality; 4. It bears no relation to any reality whatever: it is its own pure simulacrum.
It is also why perpetrators easily avoid responsibility, remain silent, or mince words indefinitely. As such, it is a major challenge to preserve these criteria. Yet they are inevitably eroded by constant distrust in authenticity, in a situation of undecidability.
Digitally altered images straddle the border of simulacrum. But what should one do as a consumer if one needs, for example, to make an informed decision about an internet download based on a virtual image? Undecidability complicates the decision-making process.